Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Shine Your Shade
Background
L'Oréal Paris Excellence Fashion Ash Supreme is launching new shades of ash coloring cream.
However, the market is currently dominated by competitors who already capture younger targets.
Insights
For many traditional Asian cultures, following the norm is what 'good women' are considered to do.
And coloring up the hair to ash is still regarded as a sign of a rebel on many occasions.
But it's 2021, and as a brand that stands for empowerment,
L'Oréal Paris is ready to empower all women and men not to be afraid to 'show our true colors'.
Idea: Shine Your Shade
L'Oréal Paris Excellence Fashion Ash Supreme comes with 9 different shades of ash to fit everybody's true color,
no matter what genders, personalities, ages, and preferences you have.
Screw the norm, and show your true self.
Because we're worth it.
Tagline:
Kiss My Ash
Online Video
