Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Safilva Hokkaido : Go Beyond Imagine
A campaign for Safilva Hokkaido, a volleyball team from Hokkaido.
2021-2022 season is a very important season for Safilva Hokkaido, as it could determine the team's fate for moving up from V2 league to V1.
Our objective in this campaign was to make a sport team's campaign that doesn't look like a typical sport team's ad. We built the campaign idea from a branding approach, with the belief to create strong brand essence that can be applied to team's beliefs in every year.
'Go Beyond Imagine' is a campaign full of hopes and dreams for Safilva Hokkaido to exceed themselves and go further than they could ever imagine in any circumstance. To go beyond V2 league team, to reach their greatest performance ever.
Strategic Planner/ copywriter : China Kawamura
Art Director: Daichi Yanagawa
