Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Noble
Background
When it comes to choosing a place to live for Bangkokians, a distance between the home and the mall is as important as the distance between the home and the skytrain.
Thai malls are nothing like any other malls around the world. It is a one-stop service filled with everything you wish for. From supermarkets to high-end restaurants, ATM machines to all banks gathered in one floor, cram schools for kids to beauty clinics, streetwear stores to brand names boutiques, electronic stores to furniture warehouse, and even cinemas with IMAX screens to ice-skating rings.
Business solution
’nue noble’, a Thai property development with a belief to bring ‘the new notion of living’, truly understands mall lovers. So we combined Bankokians lifestyles into their living style, introducing three new condominium projects which are located next to major malls in Bangkok.
Creative Idea
’next to mall’ is a campaign with four short films, telling stories in slice of lives of ‘mall lovers’ through unique characters of’ shopping bag humans’ living their lives at best in each area where each condominium is located at.
Executions
Walk - A thematic film, calling all the mall lovers in Bangkok to move next to mall with ‘nue noble’.
Dad - A daddy and daughter’s cooking day going well despite slight groceries shopping mistake because supermarket is just around the corner.
Ex-boyfriend - A last minute closet elevation plan for ex-boyfriend’s wedding going at ease because a mall is just few steps away from home.
Erotic - Spicing up the mood for a sexy time is going seamlessly because IKEA is right in front of the home.
