Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
คลิกทุกคำ
Background
Makado Sticks has been around in Thailand for a while, but it is not recognized by the consumers yet.
However, instead of rushing to a conclusion to repackage the product, we did a little research and found something interesting; people recognized Makado Sticks visually but not the product name.
Idea
Raising the awareness for the product name with a fun mnemonic
Execution
Online VDO that uses mnemonics that rhymes with 'Makado' to help people remember the name of Makado Sticks correctly. i.e. ม้ากระโดด (Ma-kra-dod) which means flying horse, ไม้กระดก (Mai-kra-dok) that refers to a seesaw, and ม่ากระเด้ง (Ma-kra-deng) which means dancing grandma.
Tagline
มากาโดะสติ๊ก คลิกทุกคำ
Makado Sticks, 'Every Bite Clicks'
